Avant Toi was founded in 1994 by siblings Fiorella and Mirko Ghignone. Their brand philosophy is "a bridge between the classic concept of refinement and the charm of what is old and worn, in complete opposition to the customary conventions of the cashmere world."
Avant Toi is characterized by its strong relationship between the art world and aesthetic research. Cashmere is transformed into works for art, each piece having its unique quality.